Get More Leads, Not More Headaches.
MOORLI AdDiagnostic for Home & Local Services provides a specialized 175 point Google Ads audit for contractors, including 20 specialized checks designed to eliminate wasted spend and boost lead quality in your service area.
Is Your Marketing Budget Leaking?
Clicks Outside Your Service Area
Our audit identifies if you're paying for clicks from towns, cities, or ZIP codes you don't even service—the #1 source of wasted ad spend.
Example: We verify your location settings are set to "Presence" (GEO-701) and check for spend outside your service ZIP codes (HMS-006).
Missed Calls & Untracked Leads
We verify that your phone calls and contact form submissions are properly tracked, so you know exactly where your best leads come from.
Example: Our audit confirms that call tracking is set up (TRK-109) and that hang-up calls under 30 seconds are not counted as leads (HMS-012).
Clicks from Job Seekers & DIYers
Is your budget being drained by people looking for "jobs" or "how-to" guides? Our audit checks for negative keywords that block this irrelevant traffic.
Example: We check for a negative keyword list that filters out irrelevant search terms like "DIY," "jobs," and "school" (HMS-009).
Make Every Ad Dollar Count.
Your business depends on quality local leads. Get a free, no-risk snapshot audit to see how you can improve.